SOCIAL MEDIA ENGAGEMENT CONFIRMS THAT DISTRACTED DRIVING IS SEEN AS SERIOUS SAFETY THREAT ON ROADS

25 Jun

FROM: Highway Safety Division DATE: March 25, 2015

OPP wraps ups Distracted Driving Campaign (March 14-20, 2015)

(ORILLIA, ON) – The Ontario Provincial Police (OPP) wrapped up its Distracted Driving campaign with strong support from the public, the media and other valued road safety partners who, throughout the campaign, remained heavily engaged in the OPP’s continuous flow of messaging about distracted driving.

As OPP officers kept busy conducting targeted enforcement of distracted driving laws on roads and highways across the province, the OPP’s social media highway was equally busy with followers, including children who viewed, shared and chimed in on this important road safety topic.

Over and above enforcement, public education is an important component of the OPP’s Provincial Traffic Safety Program and the traffic safety campaigns it supports.

“Whether you were a follower who showed support through social media, a driver who set a good example behind the wheel, or a passenger who spoke up to a distracted driver in the vehicle, thank you and please keep working towards making distracted driving a socially unacceptable behaviour on our roads,” said Deputy Commissioner Brad Blair, Provincial Commander of Traffic Safety and Operational Support.

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